Trade Minister Regulation 19 of 2026 (Permendag 19/2026), in force since 8 June 2026, keeps the US$100 FOB per-unit minimum price for imported goods sold cross-border on platforms, unless listed on a government exemption list that had not been published at enactment. Platforms must show domestic products in the first row of search results and suspend sellers who miss licensing deadlines. Foreign platforms with at least 1,000 consumer transactions, 1,000 packages a year or 1% of domestic internet traffic must appoint a representative office.
Key dates
- Done8 Jun 2026
Permendag 19/2026 enters into force; new sellers have six months from registration to obtain licences DFDL
- 8 Dec 2027
End of the 18-month compliance window for sellers registered before 8 June 2026 (our calculation from the regulation's start date) DFDL
Every date of this rule, with what it means for a parcel and what to prepare. If a date moves, your calendar moves with it.
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Who it hits
What to prepare
- Treat Indonesia as a local-stock market for low-priced goods: price bulk import and in-country fulfilment instead of direct parcels
- Check licensing status of the sellers you serve, since platforms must suspend those past their deadline
- Watch for publication of the exemption list for goods under US$100
Our reading
Sources
- Indonesia e-commerce regulation: key changes explained (Permendag 19/2026) · DFDL · 2026-06-24
Related rules
- 16 Nov 2026ASEAN digital economy pact set for signature in Manila
49th ASEAN Summit in Manila (16 to 18 November), targeted DEFA signature
ASEAN member states · Proposed - 30 Jun 2027Vietnam requires foreign marketplaces to post VND 20 billion deposits
Deadline for platforms registered before 1 July 2026 to bring their dossiers into line
Vietnam (National Assembly; Government) · In force - 1 Jul 2027Vietnam's revised Postal Law under debate in the National Assembly session to 21 November
Expected entry into force, according to Baker McKenzie (not confirmed in official summaries)
Vietnam (National Assembly) · Proposed - ·Vietnam proposes cutting its duty-free limit for small imports to VND 100,000
Most cross-border e-commerce parcels into Vietnam that now enter duty-free under VND 1 million would start paying import duty on top of VAT, at a threshold of about US$3.8.
Vietnam (Ministry of Finance; Customs Department) · Consultation - ·Thailand taxes every online import from the first baht
Every parcel into Thailand now carries duty and VAT; platform-collected parcels clear on pre-paid data, others pay at the door or through the courier.
Thailand (Customs Department; Revenue Department) · In force - ·Malaysia plans an E-Commerce Bill; courier floor price still under study
Low-value imports already carry 10% sales tax collected by registered sellers; the planned E-Commerce Bill would add platform and seller accountability duties, and a courier floor price, if adopted, would set a minimum on domestic delivery rates.
Malaysia (Ministry of Finance; Ministry of Communications; MCMC) · Consultation
Information, not legal advice. Dates come from official texts or quality legal and trade press, and slip often: always check the current text before acting. Back to the full radar.